A Harvest of Innovation!

As we are halfway through the year, new opportunities are still emerging for businesses across the UK. Particularly in the restaurant and takeaway sector, staying aware of the newest trends can catalyse substantial growth. With the challenges of price hikes and inflation receding into the past, the summer of 2024 heralds a plethora of innovative ideas to thrive in this dynamic market. Here are the freshest, best and brightest ideas this month.

The Late Night Craving Boom

In 2023, the late-night food delivery and late night on-trade purchasing of food rose by 4% on the previous year. While not seemingly a huge number, this has risen by an even greater amount in 2024, particularly between midnight and 3 AM. This demonstates the beginning of a shift into new food-consumption habits: the late night snack. Takeaway establishments stand to benefit by extending their service hours to cater to this growing demographic.

Convenience is King: The Grab-and-Go Evolution

While takeaway businesses often seek value-packed meals to give their customers the most bang for their buck, the grab-and-go trend has evolved so that convenience is the new currency. With customers resuming the pre-COVID pace, compact, flavourful options are gaining traction among commuters and busy individuals; multitasking for life, whether work or pleasure often involves fast eating! Businesses can cater to this trend by offering smaller, finger-food options for on-the-go customers.

Presentation is Key!

In an era dominated by social media, the presentation of food is now paramount for attracting customers and driving engagement. Given Generation Z record 67% of their meals, the importance of colour, arrangement and how tasty food looks has never been more vital! More brands in addition are outsourcing social media management to experts to alleviate the burden on their businesses, allowing them to focus on perfecting their culinary offerings. In terms of packaging too, in a new world of image augmentation, striking arrangements inspire and catch the fleeting attention of the digital landscape. Changing your business' appearance can be the difference in going viral on TikTok, Instagram and Facebook.

Remember, 2024 is Your Year!

As takeaway business navigate the evolving landscape of consumer preferences and technological advancements, agility and innovation emerge as key drivers of success. By staying responsive to emerging trends and leveraging technology to enhance customer experieces, your business too could stay on the pulse of the sector!